Nov 2024 - Present
Nov 2024 - Present
Vibe Voyage
Vibe Voyage
Vibe Voyage
Vibe Voyage
Role: UI/UX & Product Designer

"How might we design an intuitive app that centralizes travel recommendations, authentic reviews, and traveler connections, thereby empowering users to explore confidently and create memorable journeys?"
Travelers are in need of a centralized platform to navigate the complexities of discovering authentic experiences, including finding reliable restaurants, accommodations, attractions, and local insights. Current solutions involve juggling multiple apps, blogs, and reviews, which often leads to information overload and missed opportunities.
"How might we design an intuitive app that centralizes travel recommendations, authentic reviews, and traveler connections, thereby empowering users to explore confidently and create memorable journeys?"
Travelers are in need of a centralized platform to navigate the complexities of discovering authentic experiences, including finding reliable restaurants, accommodations, attractions, and local insights. Current solutions involve juggling multiple apps, blogs, and reviews, which often leads to information overload and missed opportunities.
Travelers are in need of a centralized platform to navigate the complexities of discovering authentic experiences, including finding reliable restaurants, accommodations, attractions, and local insights. Current solutions involve juggling multiple apps, blogs, and reviews, which often leads to information overload and missed opportunities.
"How might we design an intuitive app that centralizes travel recommendations, authentic reviews, and traveler connections, thereby empowering users to explore confidently and create memorable journeys?"
Travelers are in need of a centralized platform to navigate the complexities of discovering authentic experiences, including finding reliable restaurants, accommodations, attractions, and local insights. Current solutions involve juggling multiple apps, blogs, and reviews, which often leads to information overload and missed opportunities.
"How might we design an intuitive app that centralizes travel recommendations, authentic reviews, and traveler connections, thereby empowering users to explore confidently and create memorable journeys?"






Project Background &
Personal Journey
As a travel photographer, I have spent years capturing the essence of cities, landscapes, and hidden corners, yet discovering authentic experiences beyond typical tourist spots has always been a challenge. Planning trips often meant juggling multiple apps and sifting through countless reviews, but the nuances that make a place truly memorable were easy to miss. Vibe Voyage was born from this experience, created to make exploration seamless personal, and meaningful.
Sharing my travels through photography naturally connected me with a community of fellow explorers. Over time, I noticed recurring questions from peers and followers about where to eat, which places are worth visiting, and under-appreciated spots to explore. These interactions revealed a gap in the travel experience, showing that while information exists, it is scattered, impersonal, and often overwhelming.
Vibe Voyage brings real reviews, personalized recommendations, and traveler networking together in one platform. The app reflects my belief that every journey is a story waiting to be discovered, shared, and remembered. It simplifies exploration, fosters connections, and inspires travelers to experience the world with curiosity and authenticity.
As a travel photographer, I have spent years capturing the essence of cities, landscapes, and hidden corners, yet discovering authentic experiences beyond typical tourist spots has always been a challenge. Planning trips often meant juggling multiple apps and sifting through countless reviews, but the nuances that make a place truly memorable were easy to miss. Vibe Voyage was born from this experience, created to make exploration seamless personal, and meaningful.
Sharing my travels through photography naturally connected me with a community of fellow explorers. Over time, I noticed recurring questions from peers and followers about where to eat, which places are worth visiting, and under-appreciated spots to explore. These interactions revealed a gap in the travel experience, showing that while information exists, it is scattered, impersonal, and often overwhelming.
Vibe Voyage brings real reviews, personalized recommendations, and traveler networking together in one platform. The app reflects my belief that every journey is a story waiting to be discovered, shared, and remembered. It simplifies exploration, fosters connections, and inspires travelers to experience the world with curiosity and authenticity.
As a travel photographer, I have spent years capturing the essence of cities, landscapes, and hidden corners, yet discovering authentic experiences beyond typical tourist spots has always been a challenge. Planning trips often meant juggling multiple apps and sifting through countless reviews, but the nuances that make a place truly memorable were easy to miss. Vibe Voyage was born from this experience, created to make exploration seamless personal, and meaningful.
Sharing my travels through photography naturally connected me with a community of fellow explorers. Over time, I noticed recurring questions from peers and followers about where to eat, which places are worth visiting, and under-appreciated spots to explore. These interactions revealed a gap in the travel experience, showing that while information exists, it is scattered, impersonal, and often overwhelming.
Vibe Voyage brings real reviews, personalized recommendations, and traveler networking together in one platform. The app reflects my belief that every journey is a story waiting to be discovered, shared, and remembered. It simplifies exploration, fosters connections, and inspires travelers to experience the world with curiosity and authenticity.
As a travel photographer, I have spent years capturing the essence of cities, landscapes, and hidden corners, yet discovering authentic experiences beyond typical tourist spots has always been a challenge. Planning trips often meant juggling multiple apps and sifting through countless reviews, but the nuances that make a place truly memorable were easy to miss. Vibe Voyage was born from this experience, created to make exploration seamless personal, and meaningful.
Sharing my travels through photography naturally connected me with a community of fellow explorers. Over time, I noticed recurring questions from peers and followers about where to eat, which places are worth visiting, and under-appreciated spots to explore. These interactions revealed a gap in the travel experience, showing that while information exists, it is scattered, impersonal, and often overwhelming.
Vibe Voyage brings real reviews, personalized recommendations, and traveler networking together in one platform. The app reflects my belief that every journey is a story waiting to be discovered, shared, and remembered. It simplifies exploration, fosters connections, and inspires travelers to experience the world with curiosity and authenticity.
Project Background & Personal Journey
Project Background & Personal Journey
Project Background & Personal Journey

EXPLORE & EXPERIENCE
Locate top restaurants, attractions, and stays in a click.
Connect with locals and travelers and
experience a place at its truest.
Connect with locals and travelers and
experience a place at its truest.

EXPLORE & EXPERIENCE
Locate top restaurants, attractions, and stays in a click.
Connect with locals and travelers and
experience a place at its truest.
Connect with locals and travelers and
experience a place at its truest.

EXPLORE & EXPERIENCE
Locate top restaurants, attractions, and stays in a click.
Connect with locals and travelers and
experience a place at its truest.
Connect with locals and travelers and
experience a place at its truest.

EXPLORE & EXPERIENCE
Locate top restaurants, attractions, and stays in a click.
Connect with locals and travelers and
experience a place at its truest.

EXPLORE & EXPERIENCE
Locate top restaurants, attractions, and stays in a click.
Connect with locals and travelers and
experience a place at its truest.
No singular platform exists that consolidates authentic recommendations, local insights, and traveler experiences into one seamless space.
Switching between multiple apps, reading blogs, and watching travel vlogs leads to inefficiencies and often results in missed opportunities
to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized, location-based suggestions or a community for
interaction, leaving travelers without trusted guidance or connections with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources highlight mainstream tourist attractions, depriving
travelers of authentic experiences that make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions, and direct interactions with both locals and
experienced travelers, which is essential for a richer, more immersive travel experience.
Travelers today face an overwhelming amount of scattered information when planning trips, from restaurants
and accommodations to attractions and local experiences. This fragmentation makes it difficult to gain a true
sense of a destination, leaving many experiences generic or uninspired.
Travelers today face an overwhelming amount of scattered information when planning
trips, from restaurants and accommodations to attractions and local experiences.
This fragmentation makes it difficult to gain a true sense of a destination, leaving many
experiences generic or uninspired.
No singular platform exists that consolidates authentic recommendations, local insights, and traveler
experiences into one seamless space. Switching between multiple apps, reading blogs, and watching
travel vlogs leads to inefficiencies and often results in missed opportunities to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized, location-based
suggestions or a community for interaction, leaving travelers without trusted guidance or connections
with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources highlight mainstream
tourist attractions, depriving travelers of authentic experiences that make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions, and direct
interactions with both locals and experienced travelers, which is essential for a richer,
more immersive travel experience.
PROBLEM
No singular platform exists that consolidates authentic recommendations, local insights, and
traveler experiences into one seamless space. Switching between multiple apps, reading
blogs, and watching travel vlogs leads to inefficiencies and often results in missed opportunities
to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized,
location-based suggestions or a community for interaction, leaving travelers without trusted
guidance or connections with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources
highlight mainstream tourist attractions, depriving travelers of authentic experiences that
make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions,
and direct interactions with both locals and experienced travelers, which is essential for a richer,
more immersive travel experience.
Travelers today face an overwhelming amount of scattered information when
planning trips, from restaurants and accommodations to attractions and local
experiences. This fragmentation makes it difficult to gain a true sense of a
destination, leaving many experiences generic or uninspired.
No singular platform exists that consolidates authentic recommendations, local insights, and traveler experiences into one seamless space.
Switching between multiple apps, reading blogs, and watching travel vlogs leads to inefficiencies and often results in missed opportunities
to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized, location-based suggestions or a community for
interaction, leaving travelers without trusted guidance or connections with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources highlight mainstream tourist attractions, depriving
travelers of authentic experiences that make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions, and direct interactions with both locals and
experienced travelers, which is essential for a richer, more immersive travel experience.
Travelers today face an overwhelming amount of scattered information when planning trips, from restaurants
and accommodations to attractions and local experiences. This fragmentation makes it difficult to gain a true
sense of a destination, leaving many experiences generic or uninspired.
No singular platform exists that consolidates authentic recommendations, local insights, and traveler
experiences into one seamless space. Switching between multiple apps, reading blogs, and watching
travel vlogs leads to inefficiencies and often results in missed opportunities to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized, location-based
suggestions or a community for interaction, leaving travelers without trusted guidance or connections
with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources highlight mainstream
tourist attractions, depriving travelers of authentic experiences that make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions, and direct
interactions with both locals and experienced travelers, which is essential for a richer,
more immersive travel experience.
PROBLEM
No singular platform exists that consolidates authentic recommendations, local insights, and
traveler experiences into one seamless space. Switching between multiple apps, reading
blogs, and watching travel vlogs leads to inefficiencies and often results in missed opportunities
to explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but fail to provide personalized,
location-based suggestions or a community for interaction, leaving travelers without trusted
guidance or connections with those who know a place best.
Discovering hidden or under-appreciated spots remains a challenge, as most resources
highlight mainstream tourist attractions, depriving travelers of authentic experiences that
make each destination unique.
There is a clear absence of a platform that integrates real reviews, personalized suggestions,
and direct interactions with both locals and experienced travelers, which is essential for a richer,
more immersive travel experience.
Travelers today face an overwhelming amount of scattered information when
planning trips, from restaurants and accommodations to attractions and local
experiences. This fragmentation makes it difficult to gain a true sense of a
destination, leaving many experiences generic or uninspired.
PROBLEM
No singular platform exists that consolidates authentic
recommendations, local insights, and traveler experiences
into one seamless space. Switching between multiple apps,
reading blogs, and watching travel vlogs leads to
inefficiencies and often results in missed opportunities to
explore a place meaningfully.
Current travel apps largely focus on ratings and reviews but
fail to provide personalized, location-based suggestions or
a community for interaction, leaving travelers without trusted
guidance or connections with those who know a place best.
Discovering hidden or under-appreciated spots remains a
challenge, as most resources highlight mainstream tourist
attractions, depriving travelers of authentic experiences
that make each destination unique.
There is a clear absence of a platform that integrates real
reviews, personalized suggestions, and direct interactions
with both locals and experienced travelers, which is
essential for a richer, more immersive travel experience.
Travelers today face an overwhelming amount of
scattered information when planning trips, from
restaurants and accommodations to attractions
and local experiences. This fragmentation makes
it difficult to gain a true sense of a destination,
leaving many experiences generic or uninspired.
Research: Competitive & SWOT Analyses

MakeMyTrip
Goibibo
MakeMyTrip leads India’s online travel space with a
comprehensive platform for travel and holiday packages.
Its app offers easy booking and a wide range of travel options,
though the experience can feel cluttered, the company
continues to expand partnerships, aiming to provide a
one-stop solution for all travel needs.
Goibibo simplifies travel planning with a fast, intuitive app
for flights, hotels, and bus bookings, backed by competitive
prices. While the platform is strong on transactions, it offers
limited personalized recommendations or community
engagement. Goibibo is focusing on exploring innovative
features to enhance user experience and traveler connectivity.
Research: Competitive & SWOT Analyses




MakeMyTrip
MakeMyTrip leads India’s online travel space with a comprehensive platform for travel
and holiday packages. Its app offers easy booking and a wide range of travel options,
though the experience can feel cluttered, the company continues to expand partnerships,
aiming to provide a one-stop solution for all travel needs.
Goibibo
Goibibo simplifies travel planning with a fast, intuitive app for flights, hotels, and bus bookings,
backed by competitive prices. While the platform is strong on transactions, it offers limited
personalized recommendations or community engagement. Goibibo is focusing on exploring
innovative features to enhance user experience and traveler connectivity.
Research: Competitive & SWOT Analyses




MakeMyTrip
MakeMyTrip leads India’s online travel space with a comprehensive platform for travel and holiday packages.
Its app offers easy booking and a wide range of travel options, though the experience can feel cluttered, the
company continues to expand partnerships, aiming to provide a one-stop solution for all travel needs.
Goibibo
Goibibo simplifies travel planning with a fast, intuitive app for flights, hotels, and bus bookings, backed by
competitive prices. While the platform is strong on transactions, it offers limited personalized recommendations
or community engagement. Goibibo is focusing on exploring innovative features to enhance user experience.


MakeMyTrip
Goibibo
Goibibo simplifies travel planning with a fast, intuitive app
for flights, hotels, and bus bookings, backed by competitive
prices. While the platform is strong on transactions, it offers
limited personalized recommendations or community
engagement. Goibibo is focusing on exploring innovative
features to enhance user experience.
MakeMyTrip leads India’s online travel space with a
comprehensive platform for travel and holiday packages.
Its app offers easy booking and a wide range of travel
options, though the experience can feel cluttered, the
company continues to expand partnerships,
aiming to provide a one-stop solution for all travel needs.
Research: Competitive
& SWOT Analyses


Leveraging my network across photography and travel communities on platforms like 500px and Instagram, I embarked on a mission to
gather insights directly from travelers and fellow photographers. I deployed surveys and conducted informal interviews to validate
assumptions and capture deep, qualitative feedback.
Using a combination of structured survey tools and personal interactions, including one-on-one chats and virtual discussions,
I collected nuanced feedback that was instrumental in shaping Vibe Voyage’s design and functionality. These insights ensured the app
addresses real traveler needs, from discovering authentic experiences to connecting with locals.
I prefaced the survey with questions related to travelers’ experiences in
planning trips and discovering authentic local experiences. As the
survey reached a broad demographic, not limited to my photography
and travel communities, I wanted to ensure relevance. The feedback
highlighted a strong desire for reliable local recommendations,
personalized itineraries, and a platform that connects travelers with
both locals and fellow explorers.
Interestingly, despite frequent engagement on platforms like 500px
and Instagram, there was a noticeable demand for a more integrated,
app-based solution, indicating a clear opportunity for Vibe Voyage.
This insight, combined with the community’s input, suggested strong
potential for adoption and the need for a seamless, user-centered
platform that makes exploration effortless and meaningful.
User Surveys & Interviews
User Surveys & Interviews
Leveraging my network across photography and travel communities on platforms like 500px and Instagram,
I embarked on a mission to gather insights directly from travelers and fellow photographers. I deployed
surveys and conducted informal interviews to validate assumptions and capture deep, qualitative feedback.
Using a combination of structured survey tools and personal interactions, including one-on-one chats and
virtual discussions, I collected nuanced feedback that was instrumental in shaping Vibe Voyage’s design and
functionality. These insights ensured the app addresses real traveler needs, from discovering authentic
experiences to connecting with locals.


I prefaced the survey with questions related to travelers’
experiences in planning trips and discovering authentic local
experiences. As the survey reached a broad demographic, not
limited to my photography and travel communities, I wanted to
ensure relevance. The feedback highlighted a strong desire for
reliable local recommendations, personalized itineraries, and a
platform that connects travelers with both locals and explorers.
Interestingly, despite frequent engagement on platforms like
500px and Instagram, there was a noticeable demand for a
more integrated, app-based solution, indicating a clear
opportunity for Vibe Voyage. This insight, combined with the
community’s input, suggested strong potential for adoption
and the need for a seamless, user-centered platform that
makes exploration effortless and meaningful.
User Survey Takeaways
User Survey Takeaways
User Surveys & Interviews
Leveraging my network across photography and travel communities on platforms like 500px and
Instagram, I embarked on a mission to gather insights directly from travelers and fellow photographers.
I deployed surveys and conducted informal interviews to validate assumptions and capture deep,
qualitative feedback.
Using a combination of structured survey tools and personal interactions, including one-on-one chats
and virtual discussions, I collected nuanced feedback that was instrumental in shaping Vibe Voyage’s
design and functionality. These insights ensured the app addresses real traveler needs, from
discovering authentic experiences to connecting with locals.
I prefaced the survey with questions related to travelers’ experiences in planning trips and discovering
authentic local experiences. As the survey reached a broad demographic, not limited to my
photography and travel communities, I wanted to ensure relevance. The feedback highlighted a strong
desire for reliable local recommendations, personalized itineraries, and a platform that connects
travelers with both locals and explorers.
Interestingly, despite frequent engagement on platforms like 500px and Instagram, there was a
noticeable demand for a more integrated, app-based solution, indicating a clear opportunity for Vibe
Voyage. This insight, combined with the community’s input, suggested strong potential for adoption
and the need for a seamless, user-centered platform that makes exploration effortless and meaningful.
User Survey Takeaways


User Surveys & Interviews
User Survey Takeaways


Leveraging my network across photography and travel
communities on platforms like 500px and Instagram, I
embarked on a mission to gather insights directly from
travelers and fellow photographers. I deployed surveys and
conducted informal interviews to validate assumptions and
capture deep, qualitative feedback.
Using a combination of structured survey tools and personal
interactions, including one-on-one chats and virtual
discussions, I collected nuanced feedback that was
instrumental in shaping Vibe Voyage’s design and
functionality. These insights ensured the app addresses real
traveler needs, from discovering authentic experiences to
connecting with locals.
I prefaced the survey with questions related to travelers’
experiences in planning trips and discovering authentic local
experiences. As the survey reached a broad demographic,
not limited to my photography and travel communities, I
wanted to ensure relevance. The feedback highlighted a
strong desire for reliable local recommendations,
personalized itineraries, and a platform that connects
travelers with both locals and explorers.
Interestingly, despite frequent engagement on platforms like
500px and Instagram, there was a noticeable demand for a
more integrated, app-based solution, indicating a clear
opportunity for Vibe Voyage. This insight, combined with the
community’s input, suggested strong potential for adoption
and the need for a seamless, user-centered platform that
makes exploration effortless and meaningful.
Card Sorts & Affinity Mapping
Card Sorts & Affinity Mapping
Card Sorts & Affinity Mapping
After gathering survey and interview results, I moved into the engaging phases of card sorting and affinity mapping. This interactive
stage was particularly insightful, allowing me to step into the shoes of travelers and photographers, uncovering the underlying
motivations, frustrations, and desires that shape their journeys.
Through this process, I not only organized key app features and content but also mapped the emotional and practical pathways
users take when exploring new destinations, discovering authentic experiences, and connecting with locals and fellow travelers.



After gathering survey and interview results, I moved into the engaging phases of card sorting and affinity
mapping. This interactive stage was particularly insightful, allowing me to step into the shoes of travelers
and explorers, uncovering the underlying motivations, frustrations, and desires that shape their journeys.
Through this process, I not only organized key app features and content but also mapped the emotional and
practical pathways users take when exploring new destinations, discovering authentic experiences, and
connecting with locals and fellow travelers.
After gathering survey and interview results, I moved into the engaging phases of card sorting and
affinity mapping. This interactive stage was particularly insightful, allowing me to step into the
shoes of travelers and explorers, uncovering the underlying motivations, frustrations, and desires
that shape their journeys.
Through this process, I not only organized key app features and content but also mapped the
emotional and practical pathways users take when exploring new destinations, discovering
authentic experiences, and connecting with locals and fellow travelers.
Card Sorts & Affinity Mapping


After gathering survey and interview results, I moved into the
engaging phases of card sorting and affinity mapping. This
interactive stage was particularly insightful, allowing me to
step into the shoes of travelers and explorers, uncovering
the underlying motivations, frustrations, and desires that
shape their journeys.
Through this process, I not only organized key app features
and content but also mapped the emotional and practical
pathways users take when exploring new destinations,
discovering authentic experiences, and connecting with
locals and fellow travelers.
Meet the Users:
Personas, Task Flows, Journeys
Meet the Users:
Personas, Task Flows, Journeys
Meet the Users:
Personas, Task Flows, Journeys


In preparation for wireframing, I delved deep into the realms where
our users are most active – from photography communities on
500px to travel discussions on Instagram and forums dedicated
to trip planning.
By engaging directly with fellow travelers and explorers, I fostered
a genuine connection, allowing me to fully understand their hopes,
challenges, and everyday interactions while planning trips and
seeking authentic experiences. This empathetic approach not only
enriched my research but also enabled me to craft detailed
personas that truly reflect the aspirations and needs of modern
travelers.
These personas, in turn, informed the creation of task flows and user
journeys, setting a solid foundation for the design phase.In this way,
I gained deep insights that helped me to create, or rather uncover,
my personas for Vibe Voyage.
In preparation for wireframing, I delved deep into the realms where our users are most
active – from photography communities on 500px to travel discussions on Instagram
and forums dedicated to trip planning.
By engaging directly with fellow travelers and explorers, I fostered a genuine connection,
allowing me to fully understand their hopes, challenges, and everyday interactions while
planning trips and seeking authentic experiences. This empathetic approach not only
enriched my research but also enabled me to craft detailed personas that truly reflect the
aspirations and needs of modern travelers.
These personas, in turn, informed the creation of task flows and user journeys, setting a solid
foundation for the design phase.In this way, I gained deep insights that helped me to create,
or rather uncover, my personas for Vibe Voyage.
In preparation for wireframing, I delved deep into the realms where
our users are most active – from photography communities on
500px to travel discussions on Instagram and forums dedicated
to trip planning.
By engaging directly with fellow travelers and explorers, I fostered
a genuine connection, allowing me to fully understand their hopes,
challenges, and everyday interactions while planning trips and
seeking authentic experiences. This empathetic approach not only
enriched my research but also enabled me to craft detailed
personas that truly reflect the aspirations and needs of modern
travelers.
These personas, in turn, informed the creation of task flows and user
journeys, setting a solid foundation for the design phase.In this way,
I gained deep insights that helped me to create, or rather uncover,
my personas for Vibe Voyage.






Meet the Users:
Personas, Task Flows, Journeys




In preparation for wireframing, I delved deep into the realms
where our users are most active – from photography
communities on 500px to travel discussions on Instagram
and forums dedicated to trip planning.
By engaging directly with fellow travelers and explorers, I
fostered a genuine connection, allowing me to fully
understand their hopes, challenges, and everyday
interactions while planning trips and seeking authentic
experiences. This empathetic approach not only enriched my
research but also enabled me to craft detailed personas that
truly reflect the aspirations and needs of modern travelers.
These personas, in turn, informed the creation of task flows
and user journeys, setting a solid foundation for the design
phase.In this way, I gained deep insights that helped me to
create, or rather uncover, my personas for Vibe Voyage.
Exploration, Ideation:
1A & Wireframes
Exploration, Ideation:
1A & Wireframes
In the exploration and ideation phase for Vibe Voyage, I focused on the
core functionalities that would address the main concerns of our user
personas—discovering authentic experiences, connecting with locals,
and engaging with fellow travelers.
Recognizing the need for a seamless and intuitive user experience, I
meticulously mapped out the journey of a traveler searching for
restaurants, attractions, and stays, saving favorites, and interacting
with trusted local and traveler reviews. Key features were
conceptualized to include personalized destination suggestions,
curated local insights, and a chat interface for connecting with locals
and fellow explorers.
With these priorities in mind, initial sketches were drawn, leading to the
development of the first set of wireframes.


In designing Vibe Voyage, I focused on a feature that allows travelers to explore and bookmark destinations, restaurants, attractions,
and accommodations, along with detailed profiles, reviews, and insider tips from locals and fellow travelers. Integration of a familiar,
intuitive interface was key, so we adopted well-known navigation patterns to provide a sense of ease and confidence while exploring.
The wireframes included detailed flows for searching locations, filtering attractions based on locations, and receiving personalized
suggestions. This was followed by the development of mid-fidelity mockups, which incorporated feedback from our initial user
research, highlighting the desire for a seamless, intuitive, and personalized travel planning experience. Below, you can see a brief of
my wireframes with interaction arrows.
In the exploration and ideation phase for Vibe Voyage, I focused on the core functionalities that
would address the main concerns of our user personas—discovering authentic experiences,
connecting with locals, and engaging with fellow travelers.
Recognizing the need for a seamless and intuitive user experience, I meticulously mapped out
the journey of a traveler searching for restaurants, attractions, and stays, saving favorites, and
interacting with trusted local and traveler reviews. Key features were conceptualized to include
personalized destination suggestions, curated local insights, and a chat interface for connecting
with locals and fellow explorers.
With these priorities in mind, initial sketches were drawn, leading to the development of the first
set of wireframes.
In designing Vibe Voyage, I focused on a feature that allows travelers to explore and bookmark
destinations, restaurants, attractions, and accommodations, along with detailed profiles,
reviews, and insider tips from locals and fellow travelers. Integration of a familiar, intuitive
interface was key, so we adopted well-known navigation patterns to provide a sense of ease
and confidence while exploring.
The wireframes included detailed flows for searching locations, filtering based on preferences,
and receiving personalized suggestions. This was followed by the development of mid-fidelity
mockups, which incorporated feedback from our initial user research, highlighting the desire
for a seamless, intuitive, and personalized travel planning experience. Below, you can see a
brief of my wireframes with interaction arrows.
Exploration, Ideation:
1A & Wireframes


In the exploration and ideation phase for Vibe Voyage, I focused on the
core functionalities that would address the main concerns of our user
personas—discovering authentic experiences, connecting with locals,
and engaging with fellow travelers.
Recognizing the need for a seamless and intuitive user experience, I
meticulously mapped out the journey of a traveler searching for
restaurants, attractions, and stays, saving favorites, and interacting
with trusted local and traveler reviews. Key features were
conceptualized to include personalized destination suggestions,
curated local insights, and a chat interface for connecting with locals
and fellow explorers.
With these priorities in mind, initial sketches were drawn, leading to the
development of the first set of wireframes.
In designing Vibe Voyage, I focused on a feature that allows travelers to explore and bookmark destinations,
restaurants, attractions, and accommodations, along with detailed profiles, reviews, and insider tips from
locals and fellow travelers. Integration of a familiar, intuitive interface was key, so we adopted well-known
navigation patterns to provide a sense of ease and confidence while exploring.
The wireframes included detailed flows for searching locations, filtering based on preferences, and receiving
personalized suggestions. This was followed by the development of mid-fidelity mockups, which
incorporated feedback from our initial user research, highlighting the desire for a seamless, intuitive, and
personalized travel planning experience. Below, you can see a brief of my wireframes with interaction arrows.
Exploration, Ideation:
1A & Wireframes


In the exploration and ideation phase for Vibe Voyage, I
focused on the core functionalities that would address the
main concerns of our user personas—discovering authentic
experiences, connecting with locals, and engaging with
fellow travelers.
Recognizing the need for a seamless and intuitive user
experience, I meticulously mapped out the journey of a
traveler searching for restaurants, attractions, and stays,
saving favorites, and interacting with trusted local and
traveler reviews. Key features were conceptualized to
include personalized destination suggestions, curated local
insights, and a chat interface for connecting with locals and
fellow explorers.
With these priorities in mind, initial sketches were drawn,
leading to the development of the first set of wireframes.
In designing Vibe Voyage, I focused on a feature that allows
travelers to explore and bookmark destinations,
restaurants, attractions, and accommodations, along with
detailed profiles, reviews, and insider tips from locals and
fellow travelers. Integration of a familiar, intuitive interface
was key, so we adopted well-known navigation patterns to
provide a sense of ease and confidence while exploring.
The wireframes included detailed flows for searching
locations, filtering based on preferences, and receiving
personalized suggestions. This was followed by the
development of mid-fidelity mockups, which incorporated
feedback from our initial user research, highlighting the
desire for a seamless, intuitive, and personalized travel
planning experience. Below, you can see a brief of
my wireframes with interaction arrows.






Usability Testing
Usability Testing
Usability Testing & Affinity Mapping
I developed an interactive prototype of Vibe Voyage and conducted an initial
test with a small group of volunteers. The test was structured to gather insights
on the app’s usability, intuitiveness, and overall experience.
Scenario: The user has just opened the app and wants to explore destinations,
find authentic local experiences, and connect with locals or fellow travelers.
Task 1: Log in and explore nearby attractions, providing feedback on the ease
of access and clarity of information about each location.
Task 2: Search for a destination or attraction and explore the detailed profiles,
reviews, and tips.
Task 3: Connect with a local or traveler to ask questions and gather firsthand
insights about the destination.
This approach allowed me to collect valuable feedback on the app’s user
interface and functionality, directly from the target audience.
I developed an interactive prototype of Vibe Voyage and conducted an initial test with a small
group of volunteers. The test was structured to gather insights on the app’s usability,
intuitiveness, and overall experience.
Scenario: The user has just opened the app and wants to explore destinations, find authentic
local experiences, and connect with locals or fellow travelers.
Task 1: Log in and explore nearby attractions, providing feedback on the ease of access and
clarity of information about each location.
Task 2: Search for a destination or attraction and explore the detailed profiles and reviews.
Task 3: Connect with a local or traveler to ask questions and gather firsthand insights about
the destination.
This approach allowed me to collect valuable feedback on the app’s user interface and
functionality, directly from the target audience.


Usability Testing Results & Affinity Mapping
After conducting usability testing, I utilized affinity mapping to
organize and analyze the feedback and insights collected.
I applied Nielsen’s Severity Rating Scale to prioritize the most
critical issues and areas for improvement.
A preference test was conducted to understand user reactions to
different UI elements, with particular focus on the layout and color
schemes. This feedback was pivotal in refining the app’s UI design,
ensuring that it resonated more effectively with our target
audience’s preferences and expectations.
After conducting usability testing, I utilized
affinity mapping to organize and analyze
the feedback and insights collected.
I applied Nielsen’s Severity Rating Scale to
prioritize the most critical issues and areas
for improvement.
A preference test was conducted to understand
user reactions to different UI elements, with
particular focus on the layout and color schemes.
This feedback was pivotal in refining the app’s UI
design, ensuring that it resonated more
effectively with our target audience’s
preferences and expectations.
Usability Testing Results & Affinity Mapping
I developed an interactive prototype of Vibe Voyage and
conducted an initial test with a small group of volunteers.
The test was structured to gather insights on the app’s
usability, intuitiveness, and overall experience.
Scenario: The user has just opened the app and wants to
explore destinations, find authentic local experiences,
and connect with locals or fellow travelers.
Task 1: Log in and explore nearby attractions, providing
feedback on the ease of access and clarity of
information about each location.
Task 2: Search for a destination or attraction and explore the
detailed profiles, reviews, and tips.
Task 3: Connect with a local or traveler to ask questions and
gather firsthand insights about the destination.
This approach allowed me to collect valuable feedback on
the app’s user interface and functionality, directly from the
target audience.
Usability Testing
After conducting usability testing, I utilized affinity mapping
to organize and analyze the feedback and insights collected.
I applied Nielsen’s Severity Rating Scale to prioritize the
most critical issues and areas for improvement.
A preference test was conducted to understand user reactions
to different UI elements, with particular focus on the layout and
color schemes. This feedback was pivotal in refining the app’s
UI design, ensuring that it resonated more effectively with our
target audience’s preferences and expectations.


Usability Testing
Usability Testing
& Affinity Mapping


I developed an interactive prototype of Vibe Voyage and
conducted an initial test with a small group of volunteers.
The test was structured to gather insights on the app’s
usability, intuitiveness, and overall experience.
Scenario: The user has just opened the app and wants to
explore destinations, find authentic local experiences, and
connect with locals or fellow travelers.
Task 1: Log in and explore nearby attractions, providing
feedback on the ease of access and clarity of information
about each location.
Task 2: Search for a destination or attraction and explore
the detailed profiles and reviews.
Task 3: Connect with a local or traveler to ask questions
and gather firsthand insights about the destination.
This approach allowed me to collect valuable feedback on
the app’s user interface and functionality, directly from the
target audience.
A preference test was conducted to understand user reactions
to different UI elements, with particular focus on the layout and
color schemes. This feedback was pivotal in refining the app’s UI
design, ensuring that it resonated more effectively with our
target audience’s preferences and expectations.
After conducting usability testing, I utilized affinity mapping to
organize and analyze the feedback and insights collected.
I applied Nielsen’s Severity Rating Scale to prioritize the most
critical issues and areas for improvement.
Vibe Voyage's Design Intermission: Clarifying & Enhancing Usability
Transitioning the app from a simple interface to a refined, intuitive design, focused on providing clarity and effortless navigation,
making what can be an overwhelming process into an engaging and enjoyable journey.
Vibe Voyage's Design Intermission: Clarifying & Enhancing Usability
Transitioning the app from a simple interface to a refined, intuitive design, focused on providing clarity and
effortless navigation, making what can be an overwhelming process into an engaging and enjoyable journey.
Vibe Voyage's Design Intermission: Clarifying & Enhancing Usability
Transitioning the app from a simple interface to a refined, intuitive design, focused on
providing clarity and effortless navigation, making what can be an overwhelming
process into an engaging and enjoyable journey.
Vibe Voyage's Design Intermission:
Clarifying & Enhancing Usability
Transitioning the app from a simple interface to a refined,
intuitive design, focused on providing clarity and
effortless navigation, making what can be an overwhelming
process into an engaging and enjoyable journey.
User Interface Design
User Interface Design
The name Vibe Voyage emerged during my exploration of travel communities and photography networks, capturing the essence of
authentic discovery and shared experiences.
As I began designing the UI, the initial goal was to reflect the app’s mission: to provide travelers with clear, accessible guidance while
uncovering the true character of each destination.
Feedback from fellow photographers and travelers guided me toward a more universal design approach, ensuring the interface
remained intuitive, approachable, and visually engaging for users of all backgrounds. The focus was on creating an experience that is
both functional and inspiring, encouraging exploration beyond conventional tourist paths.
Over the course of iterative design, the app’s purpose became clearer: Vibe Voyage needed to be a seamless platform where
travelers could easily discover local insights, connect with others, and share authentic experiences.
Ultimately, the design evolved into more than a travel guide or review platform, it became a dynamic community hub, where
travelers and locals alike can exchange insights, stories, and recommendations, making every journey richer and more meaningful.
The name Vibe Voyage emerged during my exploration of travel communities and photography networks,
capturing the essence of authentic discovery and shared experiences.
As I began designing the UI, the initial goal was to reflect the app’s mission: to provide travelers with clear,
accessible guidance while uncovering the true character of each destination.
Feedback from fellow photographers and travelers guided me toward a more universal design approach,
ensuring the interface remained intuitive, approachable, and visually engaging for users of all backgrounds.
The focus was on creating an experience that is both functional and inspiring, encouraging exploration beyond
conventional tourist paths.
Over the course of iterative design, the app’s purpose became clearer: Vibe Voyage needed to be a seamless
platform where travelers could easily discover local insights, connect with others, and share authentic
experiences.
Ultimately, the design evolved into more than a travel guide or review platform, it became a dynamic community
hub, where travelers and locals alike can exchange insights, stories, and recommendations, making every journey
richer and more meaningful.
User Interface Design
The name Vibe Voyage emerged during my exploration of travel communities and photography
networks, capturing the essence of authentic discovery and shared experiences.
As I began designing the UI, the initial goal was to reflect the app’s mission: to provide travelers
with clear, accessible guidance while uncovering the true character of each destination.
Feedback from fellow photographers and travelers guided me toward a more universal design
approach, ensuring the interface remained intuitive, approachable, and visually engaging for
users of all backgrounds. The focus was on creating an experience that is both functional and
inspiring, encouraging exploration beyond conventional tourist paths.
Over the course of iterative design, the app’s purpose became clearer: Vibe Voyage needed
to be a seamless platform where travelers could easily discover local insights, connect with
others, and share authentic experiences.
Ultimately, the design evolved into more than a travel guide or review platform, it became a
dynamic community hub, where travelers and locals alike can exchange insights, stories, and
recommendations, making every journey richer and more meaningful.
User Interface Design
The name Vibe Voyage emerged during my exploration
of travel communities and photography networks,
capturing the essence of authentic discovery and
shared experiences.
As I began designing the UI, the initial goal was to reflect
the app’s mission: to provide travelers with clear,
accessible guidance while uncovering the true character
of each destination.
Feedback from fellow photographers and travelers
guided me toward a more universal design approach,
ensuring the interface remained intuitive, approachable,
and visually engaging for users of all backgrounds.
The focus was on creating an experience that is both
functional and inspiring, encouraging exploration beyond
conventional tourist paths.
Over the course of iterative design, the app’s purpose
became clearer: Vibe Voyage needed to be a seamless
platform where travelers could easily discover local
insights, connect with others, and share authentic
experiences.
Ultimately, the design evolved into more than a travel guide
or review platform, it became a dynamic community hub,
where travelers and locals alike can exchange insights,
stories, and recommendations, making every journey richer
and more meaningful.




Vibe Voyage taught me
Vibe Voyage has been a journey of exploration and refinement, evolving from a simple idea of sharing travel tips to a holistic
platform that connects travelers with locals and authentic experiences. This growth was driven by continuous engagement
with users, whose insights shaped every feature and interaction. The app’s success in helping travelers discover, connect,
and experience destinations meaningfully underscores the value of accessible, trustworthy guidance.
The philosophy of user-centric design has been central to Vibe Voyage. From the beginning, I immersed myself in
understanding travelers’ aspirations, challenges, and motivations. This empathetic approach enriched the design process
and made the creative journey deeply rewarding. Crafting an experience that reveals what a place truly is, through the eyes
of those who know it best, is a testament to the impact of placing users at the core of every design decision.
Vibe Voyage taught me
Vibe Voyage has been a journey of exploration and refinement, evolving from a
simple idea of sharing travel tips to a holistic platform that connects travelers
with locals and authentic experiences. This growth was driven by continuous
engagement with users, whose insights shaped every feature and interaction.
The app’s success in helping travelers discover, connect, and experience
destinations meaningfully underscores the value of accessible, trustworthy
guidance.
The philosophy of user-centric design has been central to Vibe Voyage. From
the beginning, I immersed myself in understanding travelers’ aspirations,
challenges, and motivations. This empathetic approach enriched the design
process and made the creative journey deeply rewarding. Crafting an
experience that reveals what a place truly is, through the eyes of those who
know it best, is a testament to the impact of placing users at the core of
every design decision.
Vibe Voyage taught me
Vibe Voyage has been a journey of exploration and refinement, evolving from a simple idea of
sharing travel tips to a holistic platform that connects travelers with locals and authentic
experiences. This growth was driven by continuous engagement with users, whose insights
shaped every feature and interaction. The app’s success in helping travelers discover, connect,
and experience destinations meaningfully underscores the value of accessible, trustworthy
guidance.
The philosophy of user-centric design has been central to Vibe Voyage. From the beginning, I
immersed myself in understanding travelers’ aspirations, challenges, and motivations. This
empathetic approach enriched the design process and made the creative journey deeply
rewarding. Crafting an experience that reveals what a place truly is, through the eyes of those who
know it best, is a testament to the impact of placing users at the core of every design decision.
Vibe Voyage taught me
Vibe Voyage has been a journey of exploration and
refinement, evolving from a simple idea of sharing travel
tips to a holistic platform that connects travelers with locals
and authentic experiences. This growth was driven by
continuous engagement with users, whose insights shaped
every feature and interaction. The app’s success in helping
travelers discover, connect, and experience destinations
meaningfully underscores the value of accessible,
trustworthy guidance.
The philosophy of user-centric design has been central to
Vibe Voyage. From the beginning, I immersed myself in
understanding travelers’ aspirations, challenges, and
motivations. This empathetic approach enriched the
design process and made the creative
journey deeply rewarding. Crafting an experience that
reveals what a place truly is, through the eyes of those who
know it best, is a testament to the impact of placing users
at the core of every design decision.